Thriving in the New Music Business

Saturday, October 20, 2018



"The poster child of DIY Music" - Forbes   

Los Angeles based Ari Herstand is the author of the best-selling book How To Make It in the New Music Business (Norton / Liveright Publishing), widely adopted by music business schools worldwide.  

His music business advice blog, Ari's Take, has become the go-to resource for independent musicians.  Herstand's well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice.   

As an independent musician, Ari has opened for or toured with Ben Folds, Cake, Matt Nathanson, and The Milk Carton Kids, has performed on Ellen, and his music has been featured in countless TV shows, commercials and films.   

Herstand has written for Music Connection Magazine, American Songwriter, Tunecore, Reverbnation, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SXSW, SF MusicTech, CD Baby's DIY Musician Conference and Berklee College of Music.

As an actor, he has co-starred in the TV shows Transparent, Doubt, Aquarius, Mad Men, 2 Broke Girls, The Fosters, Sam & Cat, and Touch.

All-day bootcamp with Ari Herstand
$100 - Register now

“The days of the big break are over!" Author of the best-selling book How To Make It in the New Music Business, founder of Ari's Take and Los Angeles based independent musician, Ari Herstand, will lead a day-long workshop all about thriving in the New Music Business. 

$100 includes Three Sessions, lunch, and a copy of Ari's superb book, How to Make It in the New Music Business. 

Come to beautiful Blue Rock for a full-on bootcamp for independent musicians. Meet other courageous musicians on the path. Includes lunch and Three Sessions in which Ari will show us:

  • how to double merch sales at your shows
  • how to find and collect all your royalties
  • all the necessary components of an artist's 'package.' 
  • inspiring examples of how other indie artists are making it work in a real way. 
Ari will also reveal the staggering disconnect between musician and blogger, why no one seems to care about your music (and how to change that), how to get included in Spotify playlists, how to grow your audience on Instagram and Facebook, how to properly tell your 'story' and communicate it effectively to your audience online, how to organize your time so you have the most effective workflow to manage your business and your art, and how to make more money with a music career. Ari shares his real world experience navigating the new music business as a working DIY musician and explains why you need more than just talent to succeed in today’s biz. 

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